Elevate female voices and brands
Elevate female voices and brands
What is one thing we can do today to empower female leadership?
đ Hello Brand Revealers. How are you doing today?
On a day like this one, I thought of what I could share with my fellow female brand builders. What is one thing I can do today to empower female leadership?
Elevating female voices and brands is my answer. I decided to craft a ââcollection postââ of all ââgood vibes ideasââ to empower our voices. Building a brand is a resilient game, a demanding one. As I grow, listen and exchange with other female creatives and brand builders, I confirm that it is a work of character.
The solution to womenâs day
Leadership has several styles. Still, within every woman lies an audacious spark! Female leadership in all walks of life rings a bell for the betterment of all. Women who strive and pave their path despite roadblocks and setbacks are heroines. Leadership is not only in business. It is in every little daily choice. Female leadership sheds light on communities, history, sisterhood, and human empowerment.
Every 8th of March, we have an extra opportunity to remember that our leadership is not only our own. A younger girl or woman may need us to step up to visualize it possible. Many mentors have inspired me, by seizing leadership and shining despite the hurdles. They activated my capacity to dare, keep building and learn. Female leadership is a multiple-in-one duty; we are leaders for many, and most of the time, they are pretty close to us. Leadership is a testimony of love. One for ourselves and those who are training to strengthen their own voices. Your voice, no matter the size or field, is a needed Aha moment for someone.
đ My all time leadership heroine is my mom; she instilled a path to leadership.
â She Brands: Branding Revealers
Branding voices from Your Branding Letter series: Wise wordsâŚ
đ Become visible and build trust (A deep dive into branding tactics with Kitti Majoran, Brand Strategy Consultant and founder of En-Able).
đźď¸ A distinctive design and voice that represents you (Illustration is a superpower for a brand with Tyler MishĂĄ Barnett, illustrator and designer).
đ Be clear on WHO and WHAT (The power and intention of words with Zosia Swidlicka, founder of Opening Line).
đ Branding must embody (Our first female Marketing Buddy, Elena Souiller-Fedorenkova, Chief Marketing Officer at KNAVE. She shares a roadmap to bridging into tech + strategic insights on ââMarketing for Brandingââ).
✠More great Brand Revealers: Florence Simonne ⌠Maud Passini ⌠Chelsea Alexander ⌠Teresa Ferreira ⌠Elsa Benoldi
âś Bonus: Check the Barbie investigation
đŻ She Brands: Branding heroines
Branding voices from my blog series Branding outside in/ inside out.
đŤđˇ Branding is creating a space and community (How do you support entrepreneurs to nurture their voices and stories? A proactive mindset and dare by Marie-Anne Vernuccio, co-founder of branding agency Hyperealist).
đ§ Know and express yourself (The deep work and reflection to understand who you are. Empowering and revealing words by Kaye Putnam, Psychology-Driven Brand Strategist).
đĄA positive and enlightening vision of Branding (Mastering the art of branding with Sunita Dhaliwal Founder of The Everyday Agency).
đď¸She Brands: 4 podcast interviews
Branding voices from my podcast series Think and speak positive. These are timeless good vibes to fuel the growth.
đ Branding is not a one-night stand. It is discipline (With Anja Riis Petersen, brand designer, project lead and former founder of creative agency Third Dot).
đŻ When you know what they want you can build what they need (With Kristine Kuni Buccoliero, founder of NeoCare, design & strategic mentor).
đą Surround yourself with people you love (With Heidi Johansen, business development strategist and former founder).
đ§ââď¸ Owning your gut reactions to things (With Melanie Aronson, serial entrepreneur and former founder of Panion).
đ Brand(ING) Tip / 02
⌠Build a brand as a woman: it revolves around seizing leadership
One constant battle, perhaps the most damaging one, that keeps slowing down female brand leaders: is the one of belief. The journey to believing we can achieve that crazy idea and vision in our heads is one-of-a-kind. Many female leaders have found themselves in situations where they had to prove their worth until that aha moment, stating: ''I am done. I will not budge from my vision, rate, company, values, personality, etc.''.
â
What makes us official SHE leaders?
Those pivotal moments when we decide we CAN achieve. We decide to believe, no matter the odds, we dare to BE.
⌠Be ✠daring, awkward, strange, out of the box, introverted, loud, innovative, kind, a changemaker, adventurous, pragmatic, an artist, business and data-driven, taking over tech, and beyond. Whatever that powerful mind has decided to achieve!
đĽ What is our superpower in a world that elevates our weaknesses?
We have growing voices. Every spark of our mind into action becomes a wave that will change one young girl, today, tomorrow, in decades, and beyond.
I leave you with these wise words by Wild Beasts and Jennifer Lopez.
Keep on with your intentional Shebranding!
Keva.
Thank you Keva for promoting and supporting female leadership, you're the queen yourself!