Your Branding Letter | Keva Epale | Substack

Luxury Brands Are Sending Signals of Reassurance

Leading brands are choosing the hand more than ever to elevate their products, while some creatives are using AI in a more artful way.

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"A project without purpose is destined to die soon. Purpose isn’t just a compass; it’s also fuel." with Kike Viguera

Oct 14, 2025 • Keva Epale and Kike Viguera

Play Brand #1: The Barbie wave

Aug 4, 2023 • Keva Epale

Marketing Buddy #8: "You need a brand strategy before you do anything else" with Emily Lauren Dick

Feb 5, 2025 • Keva Epale

Marketing Buddy #1: "The very idea of community is anti-AI" with Clément Le Roux

Jul 4, 2023 • Keva Epale

AI series

Brand Spotlight: The Armoury

Luxury gives signals. How a luxury brand uses craftmanship to play and position temeslevs as a reference

Apr 2 • Keva Epale

Luxury Brands Are Sending Signals of Reassurance

How do leading brands choose the hand more than ever to promote their products

Mar 30 • Keva Epale

"Any brand that isn’t using AI will fall behind, not because of branding, but because of how quickly others are accelerating" with Andreas…

💬 AI month: Andreas Just from newsletter, AI X Growth is our new Marketing Buddy.

Mar 11 • Keva Epale

Prompt like a storyteller

Watch now | 🎙Reflections and insights on the go

Mar 3 • Keva Epale

21:30

''Building a Brand in the Age of AI'' with François Savard

💬 AI month: Our second guest writer, François Savard, a leading voice in vibe coding, tech, and entrepreneurship.

Feb 20 • Keva Epale and François Savard

Storytelling series

"A project without purpose is destined to die soon. Purpose isn’t just a compass; it’s also fuel." with Kike Viguera

📚 Storytelling month: Brand Revealer #28. A surprise guest to rewire how you think about storytelling.

Oct 14, 2025 • Keva Epale and Kike Viguera

Motion is magnetic, use it more!

📚 Storytelling month: Discover how motion turns your story into something people feel, remember, and share. Conversation starters...

Oct 9, 2025 • Keva Epale

"Images need to convey something: a feeling, an emotion, a memory, to make us travel through time or imagine a story." with Marcos Tuero

Brand Revealer #27 📚 Storytelling month: A photographer who will inspire you to capture food with character

Sep 30, 2025 • Keva Epale and Marcos Tuero

How to build a brand through stories and business vision?

Listen now | 📚 Storytelling Month: a summer book that confirmed and revealed a business understanding of the storytelling industry... books

Sep 23, 2025 • Keva Epale

23:32

''The Science of Storytelling: Turning Ordinary Stories into Global Movements'' with Patience Enwema

📚 Storytelling month: Our first guest writer, a leading voice in the non-profit world, helps me conclude this series with spark.

Oct 31, 2025 • Keva Epale and Patience Unodima Enwema

Build The Founder

Build the Founder #02: "We all have blind spots, and those are usually the things that move the needle in our lives" with Hermann Diehl

🏋️‍♀️ Second interview: health, fasting, and better choices to function better

Dec 3, 2025 • Keva Epale and Hermann J. Diehl

Canva’s Big Move: The Future of Creative Freedom

How Canva is redefining creativity, access, and the future of design

Nov 3, 2025 • Keva Epale

5:55

Build the Founder #01: "Founders often struggle to step back and prioritize their own well-being" with Salma El Assaad

🇺🇸/ 🇫🇷 First interview: meditation is a powerful tool for better decision-making

Apr 17, 2025 • Keva Epale

Build the Founder: Read with me – Canva, a cultural shift

A short glimpse into my upcoming book - Melanie Perkins's vision

Apr 2, 2025 • Keva Epale

Introducing: Build the Founder

A new section focused on founders, their behind-the-scenes journey, and how to uplift the process with mindful, strategic, and empowering tips.

Mar 26, 2025 • Keva Epale

Your Branding Letter

Your Branding Letter

The mission of Your Branding Letter is to demystify the big word Branding. Here, you’ll find ideas, definitions, investigations, and interviews revealing what branding is, implies, and amplifies. A space for creatives, entrepreneurs, and curious brands.

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Recommendations

Communiqué Media

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Presse Non Stop

I LIKE NETWORKING

I LIKE NETWORKING

Because of Marketing

Because of Marketing

Smokin' Hot Books®

Renee Puvvada

Brand Revealers

Brand Revealer #19: "Understanding what you stand for" with Marine Tanguy

New Q&A with CEO of MTArt Agency, Marine Tanguy + bright brands

Oct 4, 2024 • Keva Epale

Brand Revealer #25: "The image is what stops people from scrolling, but it needs a solid story to back it up" with Peggy Caramel

🇫🇷/🇺🇸 New bilingual Q&A with French illustrator highlighting illustration as a business solution

Jun 2, 2025 • Keva Epale

Brand Revealer #24: "You can "reinvent" yourself as many times as you want" with Emma Lemon

New Q&A with Emma Lemon founder of nicemail®

Apr 30, 2025 • Keva Epale

Brand Revealer #23: "It’s rewarding to see people find a sense of belonging and purpose" with Maja Nenadov Webster

New Q&A with Maja Nenadov Webster, co-founder of Freelancing For Good

Dec 23, 2024 • Keva Epale

Brand Revealer #22: "The willingness to try things out of the norms" with Adedeji Micheal

New Q&A with Adedeji Micheal, Brand Designer

Nov 15, 2024 • Keva Epale

Demystify the big word ''branding''

Marketing Buddies

Marketing Buddy #8: "You need a brand strategy before you do anything else" with Emily Lauren Dick

New Q&A with Emily Lauren Dick, creative marketer + scale that marketing!

Feb 5, 2025 • Keva Epale

Marketing Buddy #7: "Before having an impact you need to understand the problem" with Kelli-Carolin Parkja

New Q&A with Kelli-Carolin Parkja, marketing manager + Scale that marketing!

Dec 4, 2024 • Keva Epale

Marketing Buddy #6: "Branding is the story you tell" with Deepa Shanbhag

New Q&A with Deepa Shanbhag, creative director + Scale that marketing!

Oct 24, 2024 • Keva Epale

Marketing Buddy #5: "A strong community is one of the most powerful forms of organic growth that you can experience and it's free" with…

Let me introduce you to Tyler Stambaugh, co-founder & CPO @ MAGNETIQ + our Scale that Marketing section!

Jul 9, 2024 • Keva Epale

5:00

"Any brand that isn’t using AI will fall behind, not because of branding, but because of how quickly others are accelerating" with Andreas…

💬 AI month: Andreas Just from newsletter, AI X Growth is our new Marketing Buddy.

Mar 11 • Keva Epale

Investigat(ing) branding

💈Can we talk about pop-up events and what they really do for your business?

Let's look into: building brand awareness, engaging customers and sales potential

Mar 3, 2025 • Keva Epale

🎄5 brand-building gifts for Christmas

What do you offer someone who is a branding-curious, brand aficionado, and a keen branding-observer?

Dec 12, 2025 • Keva Epale

Top 5 Brands I love for their design taste

Beauty amazes, fashion disrupts, food embodies, and education creates opportunity

Nov 7, 2024 • Keva Epale

How to stand out within a trend?

The Asoka trend and what we can learn about branding and the hungry market + views on our attention society.

May 30, 2024 • Keva Epale

Play Brands #3: Design is play

Adaptative and prospective play in branding

Sep 18, 2023 • Keva Epale

Your Branding Letter

The mission of Your Branding Letter is to demystify the big word Branding. Here, you’ll find ideas, definitions, investigations, and interviews revealing what branding is, implies, and amplifies. A space for creatives, entrepreneurs, and curious brands.

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