👋 Hello, I am Keva Epale, founder of the Keva Epale Studio: a hub for branding and storytelling for creatives, entrepreneurs, and brands.
Branding demystified
The mission of Your Branding Letter is to demystify the big word Branding. Here, you’ll find ideas, an eclectic panel of definitions and visions of what branding is, implies, and amplifies. Showcasing those who do, use, and expand it: Brand Revealers.
🎨 The new focus and angle for creatives will expand by sharing more concrete strategies to stand out for the right reasons in your markets.
The world is changing and branding is more important than ever
Through this letter, I share insights, spotlights, prompts, and lessons on branding as I build and grow as a founder. The purpose of this letter is to uncover ‘‘Branding truths’’ as you evolve. I also bring into the conversation other Brand Revealers* as I call them to share wisdom on the ‘‘Big Word’’ and expand our perceptions of what it means to reveal your Brand.
YBL is a mindful Branding letter, where you uncover truths around the building process of Branding.
*Brand Reveal: This is a concept I came up with. It is the art of creating a magnetic brand outside in and inside out. As a Brand Revealer, I help brands do the inner work and express it. I empower them to ‘‘do their thing.’’
What is your definition of Branding?
One of my definitions of Branding is:
Branding is your storytelling in motion*
It has served, taught, and empowered me. After many years of focusing on design solely, today I think more strategically and value the thinking part before the visual part. I navigate with an eye on design + an eye on strategy.
*Brand(ing) - My unique way of spelling the big word. It’s a formulation I developed to underline the revolving action in Branding. It aligns with my understanding of branding as a vehicle for telling SELF stories.
How to Support the Publication:
🎉 Join the tribe! As a free subscriber or become a paid subcriber (to access exclusive content: audio notes + deep dives on brands that own their brand(ING), exclusive digital products, live interviews…)
🖼️ You can hire me as an illustrator and/or buy my Art prints (coming soon.)
🎯 You can book a free consultation for all things branding.
💡 You can buy my digital products (freebies and more premium tools.)
🌱 Become a sponsor and promote your brand, product or service.
☕️ Donate to the publication and support the growth and vision.
