''Start with what you have and see it transform before your eyes''
Hello, I am Keva Epale, founder of the Keva Epale Studio: a hub for Branding and Storytelling.
Branding demystified
”Your Branding Letter” is an investigation. The goal is to demystify the big word Branding by collecting an eclectic panel of definitions and visions of what Branding is and implies. Showcasing those who do, use, and expand Branding: Brand Revealers.
The world is changing and branding is more important than ever
Through this letter, I share insights, spotlights, prompts, and lessons on branding as I build and grow as a founder. The purpose of this letter is to uncover ‘‘Branding truths’’ as you evolve. I also bring into the conversation other Brand Revealers* as I call them to share wisdom on the ‘‘Big Word’’ and expand our perceptions of what it means to reveal your Brand.
YBL is a mindful Branding letter, where you uncover truths around the building process of Branding.
*Brand Reveal: This is a concept I came up with, for me it is the art of creating a magnetic brand outside in and inside out. As a Brand Revealer, I help brands do the inner work and express it. I empower them to ‘‘do their thing’’.
What is your definition of Branding?
One of my definitions of Branding is:
Branding is your storytelling in motion*
It has served, taught, and empowered me. After many years of focusing on design solely, today I think more strategically and value the thinking part before the visual part. I navigate with an eye on design + an eye on strategy.
*Brand(ing) - My unique way of spelling the big word. It’s a formulation I developed to underline the revolving action in Branding. It aligns with my understanding of branding as a vehicle for telling SELF stories.
How to Support Your Brand Letter
🎉 First, join the tribe! You can be a free subscriber or upgrade to a paying plan.
🌱 You can become a sponsor and promote your brand, product or service (if our mindsets are aligned, it could be a match).
🎯 You can buy my digital products, book a consultation and empower your branding journey.
☕️ Finally, I also accept one-time or monthly donations via Paypal.
