''Start with what you have and see it transform before your eyes''
Through this letter, I share insights, spotlights, prompts and lessons on Branding as I build and grow as a founder. The purpose of this letter is to uncover ‘‘Branding truths’’ as you evolve. I also bring into the conversation other Brand Revealers* as I call them to share wisdom on the ‘‘Big word’’ and expand our perceptions of what it means to do Branding.
A mindful Branding letter, where you uncover truths around the building process of Branding.
*Brand Reveal: this is a concept I came up with, for me it is the art of creating a magnetic brand outside in and inside out. As a Brand Revealer, I help brands do the inner work and express it. I empower them to ‘‘do their thing’’.
• Brand strategy • Brand awareness • Branding roadmap • Brand heroes and heroines • Branding processes
• Brand building • Brand identity • Brand personality • Brand mission • Brand platform
One of my definitions of Branding is:
Branding is your storytelling in motion*
It has served, taught and empowered me. After many years of focusing on design solely, today I think more strategically and value the thinking part before the visual part. I navigate with an eye on design + an eye on strategy.
*Brand(ing) - This letter has a specific way of writing branding. It is a formulation I came up with to underline the revolving action in Branding. It echoes well with my understanding of Branding as a vehicle of SELF stories.
Welcome to the journey!
What is your definition of Branding?
Do you want to support my publication?
🎉 First, you can become a subscriber and join the branding tribe.
🌱 You can become a sponsor and promote your brand, product or service (if our mindsets are aligned, it could be a match).
🎯 You can buy my digital products and empower your branding journey.
☕️ Finally, you can always buy me a coffee and support the content and vision.