''Start with what you have and see it transform before your eyes''

Hello, I am Keva Epale. I am the founder of the Keva Epale Studio: a powerhouse for Branding and Storytelling.

Branding demystified
Through this letter, I share insights, spotlights, prompts and lessons on Branding as I build and grow as a founder. The purpose of this letter is to uncover ‘‘Branding truths’’ as you evolve. I also bring into the conversation other Brand Revealers* as I call them to share wisdom on the ‘‘Big word’’ and expand our perceptions of what it means to do Branding.

A mindful Branding letter, where you uncover truths around the building process of Branding.

*Brand Reveal: this is a concept I came up with, for me it is the art of creating a magnetic brand outside in and inside out. As a Brand Revealer, I help brands do the inner work and express it. I empower them to ‘‘do their thing’’.

• Brand strategy • Brand awareness • Branding roadmap • Brand heroes and heroines • Branding processes
• Brand building • Brand identity • Brand personality • Brand mission • Brand platform

One of my definitions of Branding is:

Branding is your storytelling in motion*

It has served, taught and empowered me. After many years of focusing on design solely, today I think more strategically and value the thinking part before the visual part. I navigate with an eye on design + an eye on strategy.

*Brand(ing) - This letter has a specific way of writing branding. It is a formulation I came up with to underline the revolving action in Branding. It echoes well with my understanding of Branding as a vehicle of SELF stories.

Welcome to the journey!

What is your definition of Branding?

Do you want to support my publication?

🎉 First, you can become a subscriber and join the branding tribe.

🌱 You can become a sponsor and promote your brand, product or service (if our mindsets are aligned, it could be a match).

🎯 You can buy my digital products and empower your branding journey.

☕️ Finally, you can always buy me a coffee and support the content and vision.

Subscribe to Your Branding Letter

An investigation of what Branding is and how it is perceived. My insights on intuitive Brand making with tips and vision from Brand heroes & heroines: doing and making Branding. Capturing definitions and ways of Branding to demystify the ''Big word''.


A creative navigating the ''Multiple in One''. I explore creativity's abundance by sharing, empowering ideas and artists, and demystifying the "big word" branding. One of my mottos is "Aligning, head, heart and hand''.