It's AI Month
💬 Introduction and what to expect for the next days and end of the month.
🔎 Welcome to your monthly Brand(ING) inspiration!
The mission of Your Branding Letter is to demystify the big word Branding. Here, you’ll find ideas, definitions, investigations, and interviews that reveal what branding is, implies, and amplifies. Showcasing those who do, use, and expand it: Brand Revealers.
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👋 Hello, Branding Revealers.
Swiftly experiencing sci-fi features…
It took me some time to finally bring this series together, aligning the guests and the ideas, and I still feel it is a work in progress. Perfectly imperfect.
This is a curated series meant to shed light on the in-between stories of AI: the awareness it imposes and triggers, the overflow of content, the new hierarchy of who leads the brand, the power now in the hands of so many, and at what cost… and so much more.
It is a brutal truth: AI makes some brands more visible through sheer volume. Yet, it is still the creative input of real humans that makes AI stand out for the right reasons.
Despite this growing volume and the rising quality of “blandness,” which is improving by the second, we are drifting toward generalized brand expressions, shaped by the same templates and visual codes. The question is no longer whether you can create, but how you customize your story. Well, that is another story.
AI is an advantage; there is no doubt about that. Now, it truly serves a vision when you keep the human at the center and in control. At least for now. Until it becomes so well trained that we begin to doubt, as we already do, what is real.
We will not tackle every burning question, but I hope that each guest and I will bring fresh perspectives and comforting insights on why human-made branding matters more than ever, while also acknowledging the speed advantage AI brings to building brands, products, and even improving productivity in everyday life.
As a creative, opening myself to AI was not an easy step. Last September, I chose to look closer. I have been testing tools, observing what is happening in my field, and paying close attention to how AI is shifting narratives, while creatives bounce back in organic, meaningful ways. I will share more about this journey in my other newsletter, YCL.
For now, in this series, let us focus on branding, entrepreneurship, habits and red flags, and the quiet magic of seeing ideas come to life at the speed of your keyboard.
Enjoy the ride!
🚨 Did you miss the last series? You can time-travel to the storytelling selection.
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☕ The AI Month Round-Up
Interview with Joffrey Mouton: Reinjecting imperfection into AI.
Prompt like a storyteller: A deep dive into a reassuring creative hierarchy.
Building a Brand in the Age of AI: by new guest writer, François Savard.
New Marketing Buddy with Andreas Just: A growth-focused conversation.
A short story of predictions: Doubting reality, a back-to-the-hand wave, and going offline for survival.
Dear Creative… Marketer with Fab Giovanetti: An open letter to creatives.
AI Brands: A closer look at Lovable.
Conclusion and takeaways.
See you tomorrow for our first interview!
💬 Conversation club: AI awareness in minds
🚨 The AI specialist who reflects on the rapid pace of AI adoption through the lens of risk (Yoshua Bengio, founder of the Quebec Artificial Intelligence Institute (Mila), explores the potential dangers and ethical drifts of artificial intelligence. A talk worth revisiting, again and again.)
🎬 AI and cinema (Matthew McConaughey wants to protect his image in the AI era. He has officially registered extracts of his image and voice with the American Intellectual Property Institute to prevent potential misuse by AI technologies. While taking legal steps to protect his identity, he is also actively involved in AI innovation, holding a stake in ElevenLabs, a startup specializing in voice technology.)
💡 Smart ideas: flash cards (An inspiring take on learning through play. This app allows users to create flashcards with AI to learn almost anything. Describe what you want to learn, and AI generates the cards for you. The methodology is strong, yet it is just a tool in the learning curve. Real-life interactions are still valid and pivotal to truly integrate what you can grasp with these cards.)
📘 The Empire of AI (An eye-opening book and a wake-up call for anyone concerned about the political and economic power of AI companies. We know there is an agenda, and reporter Karen Hao sheds light on some of the hidden plans shaping our present and future.)
Congrats, you made it to the end! I hope you enjoyed this intro. As always, feel free to share YBL with peers and friends, it helps more people discover the publication. More ways to share the love here.
I leave you with an eye-opening song.
Sending 👁️ vibes.
Keva.