👋 Hello brand enthusiast, how are you doing today?

To start this new quarter of the year here are some thoughts, I call them crunchy branding talks. Listen time: 5 minutes rolling

🤩 Look up to Brands: The School of Life

These series aims at celebrating brands that have accessed a deeper understanding of their Self and it shines through their products, vision and interactions. They are worth being celebrated and looked closer to.

Alain de Botton is one of my favourite philosophers, he has been a pioneer in creating an ecosystem to enlighten people through philosophy. He created The School of Life with the vision of using philosophy daily for our human challenges and hurdles. His leadership as a founder is grounded on his understanding, expertise and curiosity about the Human: how exciting to witness on the outside.

Through the insights of philosophers and beyond, we can decipher with perspective what we might be missing and why we need that distance to unlock understanding.

The school of life

💡 Visual identity spotlight: Kencko

Fresh branding! When I stumbled upon this brand, I felt a really welcoming vibe. It’s true, with healthy food brands it’s a taste thing. Beyond that, it's also visual storytelling that catches you and draws you in.

Kencko has all the elements of storytelling that magnetize with little. The product is simple yet innovative. The idea of eating more vegetables in a light and easy way sparks rising interest. The visuals are sleek, clean and warm yet with a dash of personality. With no extra fuss, they help you portray yourself with their product in your home and daily routine. They are good at Brand(ing).

Why not increase your greens intake?

Now, I am ordering the product to sense if what I envisioned of the Branding is what I feel once it’s in my use. I keep you posted!

Meet and eat kencko

🎈 Fun brand(ING) prompt / 001

How has your self-confidence affected your personal brand and brand(ing) so far? (the way you express your brand, its values and products?)

Day 1 it seems impossible, day 30 it seems possible, day 300: I am possible.

Thank you for reading.

Yours creatively,
Keva.

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