I love the comment on fluffy copy. There is so much copy out there that doesn’t say anything and is just an excuse for the writer to show how smart and clever they are. Their coworkers might like it, but copy like that doesn’t do the job it’s supposed to do.
I love the comment on fluffy copy. There is so much copy out there that doesn’t say anything and is just an excuse for the writer to show how smart and clever they are. Their coworkers might like it, but copy like that doesn’t do the job it’s supposed to do.