Good design and Branding
The metaverse into a shopping experience, cool links to click on and takeaways.
Branding is more than good design
There is no good or bad design. There is a design that speaks about what you do most effectively. We are surrounded by trends and tastes, ultimately, what motivates brand awareness has to do with the clarity of the message.
Nevertheless, in my opinion, good design is a combination of several elements: clear, appealing with contrast to catch and direct the eye to the message, added to that a dose of personality.
Will your new fancy visual identity sell?
Since the beginning of my journey in Branding, I have witnessed so many misunderstandings about the idea that "your new fancy visual identity will sell". It neglects all the other components that highlight the fact that these advanced designs, in which you have invested, are backed up by marketing, campaigns, references and so on to scale and perform.
Your effective and aligned Branding, in the long run, will position you as a leader in your space, there lies the result of helping people get what they want. People are looking for results and they will invest to get closer to their expectations, hopes and goals.
3 specific issues to spot, accept and act upon
I realized after so many trials, fail and bounce-backs that either:
Your product is good and has value, but people don’t know it (Marketing issue)
Your product is good but doesn’t solve any problem for your audience (Mission issue)
Your product is good, but it doesn’t have branding to start with, it has no personality, and people cannot identify you within the market. Your brand needs to incarnate and be more: it has to speak from the core (Branding issue)
Good design will accelerate and improve the perception of your brand, which will raise brand awareness, trust and eventually sales and revenue.
The core of good design is not only to be appealing but also to embody what your product or service does for people. If it’s not created and rooted in a solid foundation of purpose and message, it will not resonate and magnetize your audience to it.
What now? How do you move from marketing, mission or Branding issues to a better understanding of the steps to take ahead?
The Metaverse ambition slowly into our online shopping experience
I was recently shopping online when I realized that the clothing brand "Reserved" infuses more 3D models into their user interface (UI) and user experience (UX) website, elevating the brand into couture and advanced edgy fashion.
It is a Polish brand that is already ahead in eco-friendly actions, fashion and visual statements. With this test of 3D models, simulating a to-be metaverse shopping experience, I thought it was a bold move and I guess a trial to sense the user's feedback. I stumbled upon this article that delves into brands exploring metaverse experiences and preparing for a shift in the way we consume even more.
Brand heroes and heroines / Takeaways
Already 3 brand heroes and heroines, a few French experts and entrepreneurs are to be added very soon. You can dive into the branding advice and vision of "brand makers" to this day:
Brand hero Thierry Brunfaut / Public speaking is your superpower
Your brand belongs to people. The more you give tools to people; the more influential the brand will be.
Brand heroine Sunita Dhaliwal / Master genuine branding and take the lead
Brand hero Brenden Kumarasamy / It's you that drives your brand
Cool links to clink on
Branding is what people say when you are not in the room
Thank you for reading, I would love to read what you think. You can also share this Branding letter if it can be useful to anyone you know.
Yours creatively,
Keva.