This is Branding outside in / inside out, a newsletter on an investigation of what Branding means and implies. Filled with insights, interviews of Brand makers but also my expertise on the way within a field that drives so many brands small and big brands. We all have to understand Branding at some point in our career and entrepreneur path.
My goal is to demystify the word Branding so that anyone can fully understand its paradoxes and implement their version of Branding.
You can dive into the work so far on my blog